Wir möchten Sie dazu einladen, Ihre Vorschläge für einen Vortrag auf der Automotive Acoustics Conference einzureichen und mit uns neue Verfahren der nachhaltigen Lärmminderung zu erforschen. Wir freuen uns auf Ihre Anregungen für innovative, umweltfreundliche und intelligente Verfahren zur Gestaltung der Zukunft der Fahrzeugakustik. Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente avoidant attachment dating finden. Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. Themenseiten Chevron down icon Chevron up icon Organisationspsychologie Projektmanagement Marketing Smart Manufacturing. Weitere Formate Chevron down icon Chevron up icon Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards MyNewsletter Firmensuche. Jetzt Einzelzugang starten. Zugang für Unternehmen. Automotive Acoustics Conference Call for Papers - Deadline: Januar Springer Professional. Suche Suchbegriffe eingeben Suchen. Journal of the Academy of Marketing Science. Abstract The experience of romantic love is closely interlocked with consumption journeys—yet how and why consumers engage in romantic consumption is not fully understood. Specifically, we investigate how attachment styles influence romantic consumption across various contexts, from movies, books, and greeting cards to romantic gaming and online dating. Across six studies, we show that consumers with an avoidant attachment style are less likely to engage in romantic consumption, whereas consumers with anxious and fearful attachment styles are more favorable toward it and emulate the romantic consumption of consumers with a secure attachment style. We propose that this pattern is driven by the interaction between attachment avoidance and anxiety such that the negative effect of attachment avoidance is attenuated when attachment anxiety is high. These attachment style differences are mediated by a motive for emotional intimacy, suggesting that personal romantic consumption e. Notably, positioning products via types of romantic love serves as an important moderator: products positioned via companionate love avoidant attachment dating more appealing to securely attached consumers, products positioned via passionate love are more appealing to avoidant consumers, and anxious and fearful consumers find both equally appealing. Consistent with the notion of consumer-based strategy, we discuss how managers can leverage these insights in their segmentation, targeting, and positioning. Vorheriger Artikel The consumer production journey: marketing to consumers as co-producers in the sharing economy. Nächster Artikel Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America. Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten. Jetzt einloggen Kostenlos registrieren. Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:. Jetzt informieren. Springer Professional "Wirtschaft" Online-Abonnement. Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf: über Nur mit Berechtigung zugänglich. A reliance upon main effects models complicates interpretation of prior findings because it not only excludes discovery of important interaction patterns as we predict but could potentially lead to observation of main effects that would not emerge were an interaction incorporated into the focal model. Schachner and Shaverp. Specifically, when removing relationship status from the models, the anxiety-by-avoidance interaction and relevant contrasts all remain consistent. Furthermore, evaluations of the neutral fragrances were unaffected by attachment styles. The pattern of results for the choice and process variables are consistent with inclusion of the full sample. Analysis of these ratings yields a pattern consistent with relative preference and supporting H1 and H3. Details omitted for brevity, please see the Web Appendix for supplementary analyses. Note that we control in our studies for both age avoidant attachment dating gender and we show that attachment styles are significant predictors i.
The marketing of love: how attachment styles affect romantic consumption journeys
Signs of an avoidant attachment style Do rely on your own training wheels if setting guidelines for yourself helps you feel safer while dating. Some steps to take when a Dismissive-Avoidant pushes away. But keep your eyes on the prize: A. -Be patient -Don't force a conversation -Avoid controlling their behaviours.Themenseiten Chevron down icon Chevron up icon Organisationspsychologie Projektmanagement Marketing Smart Manufacturing. Zurück zum Zitat Bartz, J. Zurück zum Zitat Abramowitz, R. The compensatory consumer behavior model: How self-discrepancies drive consumer behavior. Zurück zum Zitat Hamilton, R.
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Dating Goals. Some steps to take when a Dismissive-Avoidant pushes away. -Be patient -Don't force a conversation -Avoid controlling their behaviours. Do rely on your own training wheels if setting guidelines for yourself helps you feel safer while dating. Sorry if this sounds harsh, I just want you to have the best marriage possible, and that can't happen if you're dating a. Dating/relationship expert Lucia explains exactly how to get. But keep your eyes on the prize: A. People with an avoidant attachment style are the hardest of all attachment styles to get back.Zurück zum Zitat Monga, A. Zurück zum Zitat Currie, D. CrossRef Diamond, L. Zurück zum Zitat Gillath, O. Themenseiten Chevron down icon Chevron up icon Organisationspsychologie Projektmanagement Marketing Smart Manufacturing. Schachner and Shaver , p. Paludi Ed. Journal of the Academy of Marketing Science, 18 1 , 67— Springer Professional "Wirtschaft" Online-Abonnement. CrossRef Griskevicius, V. Zurück zum Zitat Swaminathan, V. Anxious and Avoidant Attachment Recovery: Overcome Your Attachment Issues and Learn to Build a Secure, Healthy and Long-lasting Relationship Break Free and Recover from Unhealthy Relationships. Journal of Personality Assessment, 88 2 , — Journal of Consumer Psychology, 23 3 , — Attachment Theory and Close Relationships, Simpson, J. CrossRef Bogaert, A. Journal of Consumer Research, 41 2 , — Attachment Theory and Close Relationships, Simpson, J. Lovestyles and attachment styles compared: Their relations to each other and to various relationship characteristics. Zurück zum Zitat Wei, M. Zurück zum Zitat Nguyen, H. Zurück zum Zitat Kirkpatrick, L. Abramowitz, R. Note that we control in our studies for both age and gender and we show that attachment styles are significant predictors i. Verlag Springer US. Zurück zum Zitat Abramowitz, R. Journal of Behavioral Decision Making, 12 4 , — CrossRef Simpson, J.
